Presented in cooperation with AMPPR September 12 at the 2012 Public Radio Programming Conference

How can we bring in a new, younger audience to classical music while maintaining our strong older core?

Are there ways to customize the classical listener’s experience?

Why is the live concert experience important for the radio listener?

How can we forge strong and sometimes unconventional partnerships to introduce non-traditional audiences to classical music?

Sarah Hicks will explore these ideas, and offer a few insights when she takes us, “Inside and Beyond the Classics.”

In addition to her role as Principal Conductor of Pops and Presentations for the Minnesota Orchestra, Sarah Hicks leads an innovative classical series called “Inside the Classics,” continuously exploring what an orchestral concert can be, whether it’s the venue, the format or the repertoire. As a conductor, Sarah is always thinking of the audience, curating the concert experience for the listener. She has guest conducted extensively both in the States and abroad, and will share her perspective on attracting new talent and audiences to the classical music community.

As part of a new wave of young female conductors, Hicks has collaborated with diverse artists, from Jaime Laredo and Hilary Hahn to Ben Folds and Smokey Robinson. Last summer she toured with Sting as conductor of the final leg of his Symphonicities Tour. Throughout June 2012, she conducts the opening concert of the St. Petersburg International Economic Forum and a program featuring Dmitri Hvrostovsky, Sumi Jo and Jackie Evancho. Sarah Hicks is an advocate of new music who pushes micro-funding projects that enable major new works to extend the appeal of classics beyond the core.

Hicks is also Staff Conductor at the Curtis Institute of Music, where she studied with renowned pedagogue Otto-Werner Mueller, and where she continues to work with young, rising composers. Her past positions include Associate Conductor of the Richmond Symphony Orchestra, Resident Conductor of the Florida Philharmonic, and Assistant Conductor of the Philadelphia Singers, the chorus of the Philadelphia Orchestra, whom she has led in radio broadcasts heard nationwide.

The 2012 PRPD Public Radio Programming Conference  September 11 – 14, 2012, The LVH –Las Vegas Hotel