Sarah Hicks: Reaching Beyond the Classical Core

Presented in cooperation with AMPPR September 12 at the 2012 Public Radio Programming Conference

How can we bring in a new, younger audience to classical music while maintaining our strong older core?

Are there ways to customize the classical listener’s experience?

Why is the live concert experience important for the radio listener?

How can we forge strong and sometimes unconventional partnerships to introduce non-traditional audiences to classical music?

Sarah Hicks will explore these ideas, and offer a few insights when she takes us, “Inside and Beyond the Classics.”

In addition to her role as Principal Conductor of Pops and Presentations for the Minnesota Orchestra, Sarah Hicks leads an innovative classical series called “Inside the Classics,” continuously exploring what an orchestral concert can be, whether it’s the venue, the format or the repertoire. As a conductor, Sarah is always thinking of the audience, curating the concert experience for the listener. She has guest conducted extensively both in the States and abroad, and will share her perspective on attracting new talent and audiences to the classical music community.

As part of a new wave of young female conductors, Hicks has collaborated with diverse artists, from Jaime Laredo and Hilary Hahn to Ben Folds and Smokey Robinson. Last summer she toured with Sting as conductor of the final leg of his Symphonicities Tour. Throughout June 2012, she conducts the opening concert of the St. Petersburg International Economic Forum and a program featuring Dmitri Hvrostovsky, Sumi Jo and Jackie Evancho. Sarah Hicks is an advocate of new music who pushes micro-funding projects that enable major new works to extend the appeal of classics beyond the core.

Hicks is also Staff Conductor at the Curtis Institute of Music, where she studied with renowned pedagogue Otto-Werner Mueller, and where she continues to work with young, rising composers. Her past positions include Associate Conductor of the Richmond Symphony Orchestra, Resident Conductor of the Florida Philharmonic, and Assistant Conductor of the Philadelphia Singers, the chorus of the Philadelphia Orchestra, whom she has led in radio broadcasts heard nationwide.

The 2012 PRPD Public Radio Programming Conference  September 11 – 14, 2012, The LVH –Las Vegas Hotel

Recorded Sessions from MPC48

Audio Recordings of Sessions from MPC48 held in New York, NY in April 2010 – Click the session title to listen in a new browser window:

A New approach to On-Air Fundraising and Programming
Peter Fretwell, David Osenberg, and Glenn Smith, WWFM have discovered how to increase revenue during a recession and maintain their listenership at the same time. They’ll share the secrets of their success.

Grow the Audience
Tom Thomas of Station Resource Group will report on the Grow the Audience project and its implications, and then will lead a discussion about the next steps needed to implement the project’s ambitious recommendations.

On-Air Talent Session with Fred Child
Fred Child, host of Performance Today, coaches air talent and their supervisors with regard to best practices for on-air presentation.

Making the Best Use of the Web
Anya Grundmann of NPR Music presents a vision of how the internet is transforming broadcasting, and how music stations can make best use of it.

Radio and Record Companies Working Together
Representatives of record companies open the floor to discuss how stations can get the product they need, the future of music servicing, and more.

Rebirth – The Future of Classical Music
Veteran critic, composer and teacher Greg Sandow gives his vision of classical music’s future, and how we can re-engage with the culture.

Reporting for Sound Exchange
Joe Orlando of Public Interactive will lead a session on the current reporting requirements for stations that stream music on the internet.

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