AGENDA
(Subject to Change)

Music Personnel Conference

The Battle House Hotel
26 North Royal Street
Mobile, Alabama 36602
February 17-20, 2008


Saturday, February 16
6.-9 p.m.  AMPPR Board Meeting.
Sunday, February 17
9 a.m.-4 p.m. Pre-Conference Workshop: "Managing Creativity," with John Dodge. KBPS.
  • The difference between management and leadership
  • Personality types
  • Needs of the artistic/creative personality
  • What artists need from management
  • Expressing the vision
  • The Aircheck Process
  • The role of the coach
  • How to listen
  • What to listen for
  • When to praise, when to punish, and how to best do both
  • The annual review: motivational tool or one hour in Hell?
  • Top Ten Do's and Don't's
9 a.m.-4 p.m. MusicMaster Workshop with its founder and president, Joe Knapp.
2 p.m.  Conference Registration desk opens
4-5:30 p.m. Newcomer Orientation
New to AMPPR’s Music Personnel Conference? Join other “newbies” and a couple of MPC “pros” for a rundown of the conference. 
4-5:30 p.m. AMPPR Board Meeting.
6-9 p.m. Opening Reception, sponsored in part by the Alabama Jazz and Blues Federation

 
Monday, February 18
7:30-8:30 a.m. Breakfast
8:30-10 a.m. Welcome and opening remarks.
  • Keynote Address: Evans Mireagas, "Empowering Your Audience."
10-10:30 a.m. Morning Break, sponsored by NPR.                              **Marketplace Opens**
10:30-12 noon  Concurrent Sessions:
  • "PRPD's Classical Study," Arthur Cohen, PRPD, Peter Dominowski, Market Trends Research, and Frank Dominguez, WDAV.
  • "Why Do We Play What We Play?" Jazz Playlist session. Scott Hanley, Jazzworks.
12-1:30 p.m. Lunch, sponsored by Sucarnochee Revue. 
1:30-3 p.m. Concurrent Sessions:
  • "Digital Rights," John Simson, Sound Exchange.
  • "Interviewing Performing Artists, a Practical Guide," David Srebnik, Virtuoso Voices; Fred Kasten, formerly of WWNO; Joan Kjaer Kirkman, Iowa Public Radio; Tom Huizenga, NPR Music, and Michael Toulouse, WFYI.
3-3:30 p.m. Afternoon Break.
3:30-5 p.m. Concurrent Sessions:
  • "Branding Your Station"-- Understand branding concepts; be part of or initiate basic branding conversations at your station; and get tips about actions to use on the air to bring consistency of messaging and to support the stations current brand position and apply core values as appropriate. Sheila Gerzoff, Frank Dominguez, Joan Kjaer Kirkman, and Mario Mazza, Whil.
  • "The Value of Artist Interviews," Karla Walker, CPRN.
6-8 p.m. Reception, to be held at the Mobile Arts Council; sponsored by WHIL-FM and Alabama Public Radio.

 
Tuesday, February 19
7:30-8:30 a.m. Breakfast
8:30-10  a.m. "Community Engagement--Are You Doing Enough?" Gary Thorpe, 4MBS, Brisbane.
4MBS Classic FM has three times the revenue per capita than its sister stations in Sydney and Melbourne which they attribute to their greater community engagement. Learn how their techniques can work for you.
10-10:30 a.m. Morning Break.
10:30-12 noon "The Care and Feeding Of Your Voice," Barbara Kucharski, CCC-SLP.
Your voice is an essential part of what you do every day. Here's how to avoid vocal abuse, achieve greater resonance, reduce accents, and more.
12-1:30 p.m. Lunch, featuring pianist Sandrine Erdely-Sayo, sponsored by AW Promotions.
1:30-3 p.m. "Turning News Listeners Into Music Listeners," Limor Tomer, WNYC.
How do you get your news listeners to become loyal listeners to your music programming? WNYC reports on how they're doing it.
3-3:30 p.m. Afternoon Break, sponsored by Summit Recording artist Demondrae Thurman.
3:30-5 p.m. Concurrent Sessions:
  • "Aircheck Session," John Dodge, KBPS, Scott Hanley, Jazzworks, and Stan Wright, WNMU.
  • "Got HD?" Stations that are actively programming their HD channels report on what they're doing. Raymond Jones, WHRO; Limor Tomer, WNYC; and Karen Walker, KBIA.

 
Wednesday, February 20
7:30-8:30 a.m. Breakfast
8:30-10 a.m. "Talent Development Session," John Dodge, KBPS.
A 90-minute version of the recent announcer performance workshop, John Dodge leads a session in best practices to improve your on-air performance.
10-10:30 a.m.  Morning Break.
10:30-12 noon "Managing Your Career," Tom Livingston, Livingston Associates.
You are the one who must look out for your career. Here are tips for making the most of it from one of the best recruiters in the business.
12-1:30 p.m. Lunch: Singing Wolf Records presents Arvel Bird.                     **Business Meeting**
2:30-4:30 p.m. Tour of Historic Mobile Bay
Make reservations for a coach tour of the historic Mobile homes with, a stop at the famous Carnival Museum. Call The Conference Group at 800-783-6338, or e-mail register@confgroupinc.com. For more tour details, click here.
 
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