AGENDA

Music Personnel Conference
Embassy Suites Hotel
Portland, Oregon
February 18-21, 2007


Sunday, February 18
9 a.m.-4 p.m. Pre-Conference Workshop with MPR's Kyle Wesloh
An all-day interactive discussion of recording techniques, trouble-shooting tips, and listening ideas to help you get “CD-quality” recordings. Recent improvements in low-cost recording equipment and some pointers from a seasoned pro can bring you closer to your recording goals. (more)
9 a.m.-4 p.m. MusicMaster Workshop with Product Support Manager Jill Sorenson
If you're a MusicMaster for Windows user, you know the benefits of the software and of having a database custom-designed to meet your needs. Once again, Jill Sorenson will help you maximize that potential and help you put that power to work for you in an AMPPR workshop.

Jill will focus on the Rule Tree, the engine that helps you create the best music logs. She'll be going over the different types of rules and those that can be particularly helpful for those creating a classical play list. Bring your questions, a current back-up, and even a laptop, if possible. If you don't have a laptop, don't worry. She'll display the program on screen for everyone to see.

If you are not currently a MusicMaster for Windows user, stop in anytime after lunch if you would like to take a look. Jill will be attending the Conference as well, so you can also chat with her about any questions you may have. (website: http://www.a-ware.com)
2-5:30 p.m.  Conference Registration desk opens
4-6 p.m. Newcomer Orientation
New to AMPPR’s Music Personnel Conference? Join other “newbies” and a couple of MPC “pros” for a rundown of the conference. Leaders: Karen Waker, KBIA, and Ted Weiner, WDAV.
6-9 p.m. Opening Reception. American Youth Harp Ensemble (more)

 
Monday, February 19
8:00 a.m.  Welcome and opening remarks
8:15-11:45  a.m.
(Break from 
10:00-10:30)
 Opening Super Session with Lorna Ozmon
Is What You're Saying Being Heard? Successful air personalities know how deliver memorable content. Unfortunately, too much well intended radio content is said on the air but  does not make it through all of the listeners' mental and physical barriers. In this session you'll learn the powerful techniques and effective tactics high profile air personalities, entertainment makers, and marketing companies use to break through those barriers and create more compelling and memorable content.
Marketplace Open Through Noon on Wednesday
12 Noon Lunch 
1:30 p.m. Making the Most Of Your Automation
As more stations are using more automation, how do we make it sound its best? How do we maintain the connection with our audience? Panelists: Raymond Jones, WHRO, Norfolk; Alisa Beckwith, Alabama Public Radio; and Ted Weiner, WDAV.
3:00 p.m. Afternoon Break courtesy of Broadcast Data Consultants
3:30 p.m. Making Multiple Formats Work--A Roundtable Discussion Forum
A majority of stations air more than one single type of programming during the course of the day or week. How do we maintain our audience as we navigate multiple formats? Moderator: Silvester Vicic, American Public Media.
6:00-8:00 p.m.
Pink Martini World 
Headquarters		 Reception courtesy of Portland-based group Pink Martini (more)
8:00 p.m.
Broderick Gallery		 Concert and Reception, courtesy of All Classical 89.9, KBPS
Violinist Monica Huggett; guitarist Scott Kritzer; and clarinetist Todd Kuhns. (more)

 
Tuesday, February 20
8:00-11:45  a.m.
(Break from
10:00 to 10:30)
 Super Session: Improving Your On-air Fundraising for Music Programming
This half-day seminar will take you through research on fundraising, the basics of a good pitch, and touch on the elements of effective use of production during on-air fundraising. Core values for classical and jazz music will be discussed, and we will see examples of how to use core values in fundraising. We'll also share tape of drives and discuss current thoughts on challenges, premiums, and drawings. Panelists: Sheila Rue, SR Sound Programming, and Regina Yeager, WUNC, Chapel Hill. (more)
12 Noon Lunch, with a performance by local 30's jazz-inspired group Stolen Sweets. (more)
1:30 p.m. Grant Writing Secrets
Learn the secrets of writing successful grant proposals and how to identify sources of funding. Panelists: Kathy Merritt, CPB; Ted Libbey, National Endowment for the Arts, and Joan Kjaer, KSUI. 
3:00 p.m. Afternoon Break
3:30 p.m. Creative Collaborations--A Roundtable Discussion Forum
Bring your best ideas for working together to generate larger audience, more revenue, or more effective outreach. Moderator: William Fulton, consultant and tour director, Goodspeed and Bach.
5-7 p.m. Cocktail Party
Live French jazz, hors d'oeuvres and no-host bar, courtesy of KMHD 89.1 "The Jazz Station," featuring the Carol Rossio Quintet. (more)

 
Wednesday, February 21
8:00 a.m. New Media, New Content
How will new media expand over the next few years? As new technologies such as HD radio develop, broadcasters will need to meet the demands for new content and methods to reach a broad audience. Get a head start on the effects of the new-media expansion. Paul Jackson, Broadcast Electronics.
9:30 a.m.  Morning Break
10:00 a.m. Music Servicing--Getting What You Need
How do small stations get the music they need? What's the future of music delivery? Record label reps answer all your questions. Raymond Bissa, Naxos; Patricia Price, Allegro Music; and Brandon Bayer, ATMA Classique. 
12 Noon  Lunch, with a performance by Australian pianist Tahu Matheson, courtesy of 4MBS Classic FM. (more)
AMPPR Business Meeting
1:30 p.m. Who Is Your Audience and Where Are They Going?
As new studies indicate the loss of audience for public stations, we will describe trends in the volume of listeners, stations, and airtime devoted to classical music. We will also reflect on the durability of classical music programming in an era of news/talk radio. Sunil Iyengar, Director, Research and Analysis, National Endowment for the Arts, and Bob Goldfarb, Vice-President, Arts Consulting Group.

 
Pianos courtesy of
Moe's Pianos, Portland

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